The research attempts to comprehend the era of neuromodern in its categorical manifestation. The interpretation of the concept of neuromodern through the prism of marketing makes it possible to analyze the object in the context of economic, socio-cultural, and ontological discourse. The methods of analysis used (critical, stylistic, hermeneutic, retrospective, structural, and functional) allow the authors to reveal the versatility of the ongoing metamorphosis of marketing concepts in various periods of the existence of society. The insufficiently known phenomenon of neuromodern arouses the interest of researchers in the humanities, which makes it possible to read it from the position of market reflection on the incipient change of consumer mode. Even if the era of neuromodern has arrived, it is only a teaser in the form of a simulation of creative activity in the market field and a convenient mechanism in the hands of marketers. The conducted research contains practical material from a retrospective of the metamorphosis of marketing concepts from the modern era to the meta- and the beginning of neuromodern. Thanks to the analysis of advertising campaigns of different brands over the centuries, the difference between the creative principle of human thinking and the atavism of the mechanical essence of artificial intelligence (AI) becomes apparent. Extrapolating from the above, the era of neuromodern reveals the superiority of AI over the physical capabilities of human thinking, which is not limited to the suggestion of new needs but reproduces the new reality of event processes.