Introduction: Media Culture and Practice in the Digital Age
摘要
Digital technologies have transformed the media industry, revolutionising how content is produced, distributed, and consumed. This is especially apparent in newsrooms across Africa, where digital tools are reshaping media culture and journalistic practices. While some countries face resource constraints, technology continues to influence news production even in the least technologically advanced regions. This edited volume explores how emerging technologies impact media culture, particularly within African newsrooms, and examines the intersection of technological advancements and traditional journalism. It highlights the shift from print to digital-first strategies, the role of artificial intelligence (AI) in news reporting, and the growing influence of social media on news consumption. Moreover, it emphasises the importance of adapting newsroom practices to the demands of the attention economy while maintaining journalistic standards. The theoretical and methodological approaches adopted in the various case studies examined in this edited volume are unpacked.