This study investigates methods using a global data source, Google Places, to identify culturally similar urban areas without relying on difficult-to-access data like user preferences shown through check-ins. We propose and assess a simple method requiring only information about place types and their frequency in the studied areas, and a more advanced method that enhances venue categories using Scenes Theory - it helps us understand the cultural significance of everyday urban life. We tested our methods in 14 cities worldwide and all US states. The results suggest that a straightforward approach based on category frequencies can highlight major cultural differences. However, the Scenes Theory-based method provides a better understanding of cultural nuances, as the ones supported by survey data.

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Culture Fingerprint: Identification of Culturally Similar Urban Areas Using Google Places Data

  • Fernanda R. Gubert,
  • Gustavo H. Santos,
  • Myriam Delgado,
  • Daniel Silver,
  • Thiago H. Silva

摘要

This study investigates methods using a global data source, Google Places, to identify culturally similar urban areas without relying on difficult-to-access data like user preferences shown through check-ins. We propose and assess a simple method requiring only information about place types and their frequency in the studied areas, and a more advanced method that enhances venue categories using Scenes Theory - it helps us understand the cultural significance of everyday urban life. We tested our methods in 14 cities worldwide and all US states. The results suggest that a straightforward approach based on category frequencies can highlight major cultural differences. However, the Scenes Theory-based method provides a better understanding of cultural nuances, as the ones supported by survey data.