The paper discusses how Artificial Intelligence, MBCT, and data-driven marketing can become an industry with completely new opportunities for health tourism. The PRISMA systematic review approach has been applied; then, 150 studies were filtered to identify 30 papers directly referring to the influence of those innovations. The findings bring out how AI-driven personalized wellness plans, continuous support through virtual buddies, and adaptive smart environments are here to stay. In the process, MBCT has been found to enhance mental health significantly by concerted mindfulness training. The present paper underlines data-driven marketing with a view to locating consumer preferences and optimizing strategies to enrich the whole wellness experience. The study reveals ethical issues about data privacy and the potential enhancement of well-being using technology. Recommendations from this study can be held as takeaways for industry stakeholders to understand how the evolving needs and preferences of health tourists may be met. It ultimately places integration around AI, MBCT, and data-driven marketing at the core of redefining the future of wellness tourism, ensuring better personalization, access, and mental health benefits.

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Next-Gen Wellness: AI, MBCT, and Data-Driven Marketing Transforming Health Tourism

  • Evgenia Gkintoni,
  • Georgios Telonis,
  • Constantinos Halkiopoulos,
  • Basilis Boutsinas

摘要

The paper discusses how Artificial Intelligence, MBCT, and data-driven marketing can become an industry with completely new opportunities for health tourism. The PRISMA systematic review approach has been applied; then, 150 studies were filtered to identify 30 papers directly referring to the influence of those innovations. The findings bring out how AI-driven personalized wellness plans, continuous support through virtual buddies, and adaptive smart environments are here to stay. In the process, MBCT has been found to enhance mental health significantly by concerted mindfulness training. The present paper underlines data-driven marketing with a view to locating consumer preferences and optimizing strategies to enrich the whole wellness experience. The study reveals ethical issues about data privacy and the potential enhancement of well-being using technology. Recommendations from this study can be held as takeaways for industry stakeholders to understand how the evolving needs and preferences of health tourists may be met. It ultimately places integration around AI, MBCT, and data-driven marketing at the core of redefining the future of wellness tourism, ensuring better personalization, access, and mental health benefits.