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Decision science, by combining techniques like Generative Intelligence and Retrieval-Augmented Generation, System Dynamics, and Strategy Mapping with the Balanced Scorecard, can become a powerful tool for businesses to not only make informed decisions but also gain a deeper understanding of their resources as identified by the Resource-Based View of the Firm. The understanding can become quantitative by creating either a higher-level System Dynamics model or a detailed Digital Twin. Either way, this integrated approach fosters a more comprehensive picture of a company’s assets and capabilities and enables a more sophisticated and effective formulation of the company strategy. Finally, the principles and techniques of the Balanced Scorecard can be adapted based on the capabilities of modern AI systems to maintain a tighter control on strategy implementation.

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AI-Boosted Decision Techniques for Strategy Formulation and Implementation

  • 会议论文

  • 发表日期：

    2025年

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  • Lander Gamboa

摘要

Decision science, by combining techniques like Generative Intelligence and Retrieval-Augmented Generation, System Dynamics, and Strategy Mapping with the Balanced Scorecard, can become a powerful tool for businesses to not only make informed decisions but also gain a deeper understanding of their resources as identified by the Resource-Based View of the Firm. The understanding can become quantitative by creating either a higher-level System Dynamics model or a detailed Digital Twin. Either way, this integrated approach fosters a more comprehensive picture of a company’s assets and capabilities and enables a more sophisticated and effective formulation of the company strategy. Finally, the principles and techniques of the Balanced Scorecard can be adapted based on the capabilities of modern AI systems to maintain a tighter control on strategy implementation.