The collective term “New Work” is associated with modern approaches to reshape the world of work. The long-term success of a company requires the development of innovations. The connection between New Work and the development of innovations is barely researched. The aim of this investigation is to determine whether companies can use New Work as a driver of innovation. The influence of New Work on companies’ propensity to innovate is examined empirically. A total of 20 expert interviews were conducted and evaluated using qualitative content analysis. The results of a interviews show that New Work can increase companies’ propensity to innovate, and thus serve as a driver of innovation. But New Work does not inevitably lead to an increased willingness to innovate. In order to exploit available potential, it is necessary to initiate changes consciously and to take specific measures. It should be mentioned that the results of this study are based on a qualitative survey of a small number of experts. This sample is not representative. The recommended measures have not yet been validated either theoretically or practically. The reliability of the results therefore should be verified by quantitative follow-up studies with statistical analysis.