Scholarlink

This study aims to understand the impact of business intelligence (BI) capabilities on the competitive performance of supermarkets in Jordan. Data were collected through surveys conducted on 239 managers within supermarkets in Jordan. SEM analysis was used to explore the direct effects of business intelligence capabilities on competitive performance. The results showed a positive impact of business intelligence capabilities on the competitive performance of supermarkets in Jordan. Recommendations included investing in business intelligence infrastructure and talent development, fostering a culture of data-driven decision-making, and leveraging analytics to gain insights into customer behavior, market trends, and competitor strategies. This study provides practical insights for supermarket managers and executives seeking to improve the performance of their stores and achieve a competitive advantage in the Jordanian supermarket market.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Impact of Business Intelligence Capabilities on Competitive Performance of Jordanian Hypermarkets

  • 章节

  • 发表日期：

    2025年

查看全文
  • Khaldoon Jahmani,
  • Sulieman Ibraheem Mohammad,
  • Ruba Jafar Kutieshat,
  • Ahmad Abdullatif Alshuraiaan Almutairi,
  • Ali Ibrahim Abueid,
  • Sura I. Al-Ayed,
  • Faisal Asad Farid Aburub,
  • Asokan Vasudevan,
  • Anber Abraheem Shlash Mohammad

摘要

This study aims to understand the impact of business intelligence (BI) capabilities on the competitive performance of supermarkets in Jordan. Data were collected through surveys conducted on 239 managers within supermarkets in Jordan. SEM analysis was used to explore the direct effects of business intelligence capabilities on competitive performance. The results showed a positive impact of business intelligence capabilities on the competitive performance of supermarkets in Jordan. Recommendations included investing in business intelligence infrastructure and talent development, fostering a culture of data-driven decision-making, and leveraging analytics to gain insights into customer behavior, market trends, and competitor strategies. This study provides practical insights for supermarket managers and executives seeking to improve the performance of their stores and achieve a competitive advantage in the Jordanian supermarket market.