Scholarlink

This study examines the impact of green supply chain practices on customer satisfaction in the industrial sector in Jordan, seeking to conduct an empirical analysis to understand the impact of implementing environmentally sustainable supply chain practices on customer satisfaction levels in this context. Data were collected through questionnaires carried out on 453 customers of industrial companies in various sectors in Jordan, and SEM analysis was used to explore the direct effects of green supply chain practices on customer satisfaction. The results showed a positive impact of green supply chain practices on customer satisfaction in the industrial sector in Jordan. Recommendations include investing in sustainable resources and production methods, enhancing transparency regarding customers’ environmental efforts, and leveraging green certifications and eco-labels to improve differentiation in the market. The contribution of this study is its empirical examination of the relationship between green supply chain practices and customer satisfaction in the industrial sector in Jordan, providing valuable guidance for companies to improve sustainability, meet customer expectations, and enhance their competitive position in an environmentally conscious market.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Impact of Green Supply Chain Practices on Customer Satisfaction of Industrial Sector in Jordan

  • 章节

  • 发表日期：

    2025年

查看全文
  • Anber Abraheem Shlash Mohammad,
  • Firas Nawwaf Ibraheem Barhoom,
  • Muhammad Turki Alshurideh,
  • Bader Mohammad Almohaimmeed,
  • Badrea Al Oraini,
  • Abdallah Abusalma,
  • Sulieman Ibraheem Shelash Al-Hawary,
  • Asokan Vasudevan,
  • Ruba Jafar Kutieshat

摘要

This study examines the impact of green supply chain practices on customer satisfaction in the industrial sector in Jordan, seeking to conduct an empirical analysis to understand the impact of implementing environmentally sustainable supply chain practices on customer satisfaction levels in this context. Data were collected through questionnaires carried out on 453 customers of industrial companies in various sectors in Jordan, and SEM analysis was used to explore the direct effects of green supply chain practices on customer satisfaction. The results showed a positive impact of green supply chain practices on customer satisfaction in the industrial sector in Jordan. Recommendations include investing in sustainable resources and production methods, enhancing transparency regarding customers’ environmental efforts, and leveraging green certifications and eco-labels to improve differentiation in the market. The contribution of this study is its empirical examination of the relationship between green supply chain practices and customer satisfaction in the industrial sector in Jordan, providing valuable guidance for companies to improve sustainability, meet customer expectations, and enhance their competitive position in an environmentally conscious market.