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The successful establishment and growth of an entrepreneurial sales outlet is based on fundamental business-minded principles as well as a market and operational knowledge specific to frozen desserts. With content focused on several key items, such as the development of a business plan, finance opportunities, and physical site selection and development, this chapter provides an overview or framework upon which to approach establishing and sustaining a successful, entrepreneurial business based on frozen desserts with particular focus on retail operations.

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Entrepreneurship, Retailing, and Store Operations

  • 章节

  • 发表日期：

    2025年

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  • H. Douglas Goff,
  • Richard W. Hartel,
  • Scott A. Rankin

摘要

The successful establishment and growth of an entrepreneurial sales outlet is based on fundamental business-minded principles as well as a market and operational knowledge specific to frozen desserts. With content focused on several key items, such as the development of a business plan, finance opportunities, and physical site selection and development, this chapter provides an overview or framework upon which to approach establishing and sustaining a successful, entrepreneurial business based on frozen desserts with particular focus on retail operations.