Is your firm growing faster than your rivals, and achieving its potential? Will your firm continue to grow faster? Chances are the answers to both questions will be no. That’s a problem for the leadership of slower growing firms that are 85% of the firms in most industries. These senior executives know that a credible promise of faster organic growth will raise employee satisfaction, improve recruitment, strengthen the culture and be rewarded with a stock price premium. They also know that the best innovation talent in their industry wants to join a winning team and contribute to producing better results through their efforts.