A growth strategyGrowth strategy is a declaration of a firm’s growth ambitions and how they will be achieved. It is not a detailed map but gives a compass heading for navigating technology and market uncertainty with confidence. A growth strategy guides the choices of opportunities and capabilities to emphasize, matches the need for resources to what is available, and motivates the entire organization with a vision of future success.

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Strategies for Achieving Growth Ambitions

  • George S. Day

摘要

A growth strategyGrowth strategy is a declaration of a firm’s growth ambitions and how they will be achieved. It is not a detailed map but gives a compass heading for navigating technology and market uncertainty with confidence. A growth strategy guides the choices of opportunities and capabilities to emphasize, matches the need for resources to what is available, and motivates the entire organization with a vision of future success.