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The circular economy and sustainable business have been gaining ground as significant pathways to facing the challenges of the green transition. Despite an increased interest in those concepts, many concerns about disseminating them as a new business paradigm still need to be addressed. Higher education institutions are fundamental in this endeavor and can play an important role as enablers of multi-stakeholder engagement. In this way, this chapter addresses the problem of how to design a business education course that focuses on the circular economy through co-creation. This experience report takes place in Macaé/RJ, Brazil’s oil capital and deeply dependent on productive activities linked to fossil fuels. The prototype course occurred in November 2022 as an extension course, and stakeholders’ engagement was essential from the project’s conception and implementation to its closure and evaluation. The Lawshe content validity method was applied to evaluate students’ perceptions of the teaching topics. The results showed that the introduction module for circularity had higher scores regarding essentiality, highlighting the relevance of the fundamentals of circular economy and sustainability. Finally, adopting the co-creation approach for designing an executive education course proved to be a powerful way to strengthen the engagement of participants and insert content aligned with the region’s needs. Some final recommendations to practitioners were mentioned.

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Designing New Forms of Business Education at Circular Economy and Sustainable Business: An Experience Report on Stakeholders’ Engagement Through Co-Creation

  • 章节

  • 发表日期：

    2025年

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  • Denise Aparecida Pereira Siloto,
  • Thiago Gomes de Lima,
  • Lays Alves Pereira,
  • Thais da Silva Barcelos

摘要

The circular economy and sustainable business have been gaining ground as significant pathways to facing the challenges of the green transition. Despite an increased interest in those concepts, many concerns about disseminating them as a new business paradigm still need to be addressed. Higher education institutions are fundamental in this endeavor and can play an important role as enablers of multi-stakeholder engagement. In this way, this chapter addresses the problem of how to design a business education course that focuses on the circular economy through co-creation. This experience report takes place in Macaé/RJ, Brazil’s oil capital and deeply dependent on productive activities linked to fossil fuels. The prototype course occurred in November 2022 as an extension course, and stakeholders’ engagement was essential from the project’s conception and implementation to its closure and evaluation. The Lawshe content validity method was applied to evaluate students’ perceptions of the teaching topics. The results showed that the introduction module for circularity had higher scores regarding essentiality, highlighting the relevance of the fundamentals of circular economy and sustainability. Finally, adopting the co-creation approach for designing an executive education course proved to be a powerful way to strengthen the engagement of participants and insert content aligned with the region’s needs. Some final recommendations to practitioners were mentioned.