News Content in the Digital Environment: Characteristics and Communication Strategies
摘要
The current media landscape is marked by the growing use of digital platforms, strongly promoted by the presence of mobile devices in everyday routines. This phenomenon influences news consumption, particularly among younger generations, who are characterized by different needs, trends, behaviors and consumption patterns. The data presented was collected through the application of an analysis grid, built to identify the characteristics that are currently most present in the news content shared in the digital environment by leading Portuguese and international newspapers. This study takes place in a context where news consumption is becoming increasingly digital and personalized. By recognizing these changes, leveraging the potential of social platforms and tailoring their content to the characteristics of each one, news media will be able to strengthen their connection with the public, ensuring their influence in a constantly evolving media landscape.