This study examines the association between emotional intelligence (EI) and customer satisfaction (CS) in the lodging business. The research questions are as follows. First, does EI contribute to CS? Secondly, how does lodging type affect the link between EI and CS? This chapter takes a social constructivist approach and employs netnography from the customer’s perspective. The findings show how EI influences CS through services and products. Furthermore, this chapter proposes that the lodging business requires its own EI. This specific EI entails providing positive experiences and emotions to customers. Meanwhile, EI is indicated as a subsidiary level rather than the primary foundation for CS.