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Overtime is rare in the Super Bowl game, but it is always present in the advertising game. Running the play, the commercial should set in motion a sequence of events and outcomes that extends well beyond the airing of the commercial in the Super Bowl. Media coverage, consumer buzz, internet searches, retail shopping, and purchasing are all objectives of advertising and in the case of the Super Bowl, most occur after the football game has been completed, in overtime. This chapter describes the processes that are set in motion by Super Bowl advertising and the outcomes of these processes.

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Over-Time: Don’t Drop Bricks

  • 章节

  • 发表日期：

    2025年

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  • Sascha Raithel,
  • Charles R. Taylor,
  • David W. Stewart,
  • Alexander Mafael

摘要

Overtime is rare in the Super Bowl game, but it is always present in the advertising game. Running the play, the commercial should set in motion a sequence of events and outcomes that extends well beyond the airing of the commercial in the Super Bowl. Media coverage, consumer buzz, internet searches, retail shopping, and purchasing are all objectives of advertising and in the case of the Super Bowl, most occur after the football game has been completed, in overtime. This chapter describes the processes that are set in motion by Super Bowl advertising and the outcomes of these processes.