Scholarlink

The Super Bowl is a game, and the NFL is a league of teams, but it is also a business that seeks growth and new opportunities for expanding audiences and revenue. Some of these opportunities involve expansion into new markets, while others focus on new product offerings. This chapter examines NFL strategies for expansion and growth and identifies strategies for developing new markets and product offerings that can be applied in any business using the NFL as an exemplar.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Post-Game: Growing the Audience—Globalizing the NFL Brand and Super Bowl Advertising

  • 章节

  • 发表日期：

    2025年

查看全文
  • Sascha Raithel,
  • Charles R. Taylor,
  • David W. Stewart,
  • Alexander Mafael

摘要

The Super Bowl is a game, and the NFL is a league of teams, but it is also a business that seeks growth and new opportunities for expanding audiences and revenue. Some of these opportunities involve expansion into new markets, while others focus on new product offerings. This chapter examines NFL strategies for expansion and growth and identifies strategies for developing new markets and product offerings that can be applied in any business using the NFL as an exemplar.