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The Super Bowl has transcended from being a major sporting event to a cultural hallmark, showcasing some of the most iconic ads in advertising history. The pre-game is about understanding the history and development of the Super Bowl as a cultural event and the role advertising has played in shaping the broad appeal of the Super Bowl broadcast to the general public. This chapter maps the evolution of Super Bowl advertising over time and highlights how this evolution has influenced how we view advertising today.

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Pre-game: A Brief History of (Super Bowl) Advertising

  • 章节

  • 发表日期：

    2025年

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  • Sascha Raithel,
  • Charles R. Taylor,
  • David W. Stewart,
  • Alexander Mafael

摘要

The Super Bowl has transcended from being a major sporting event to a cultural hallmark, showcasing some of the most iconic ads in advertising history. The pre-game is about understanding the history and development of the Super Bowl as a cultural event and the role advertising has played in shaping the broad appeal of the Super Bowl broadcast to the general public. This chapter maps the evolution of Super Bowl advertising over time and highlights how this evolution has influenced how we view advertising today.