Exploring the Impact of AI-Driven Gamification on Visitor Engagement in Museums: A Critical Review
摘要
This study investigates the changing dynamics in museum participation, highlighting the growing impact of AI-driven gamification in transforming museum experiences into more interactive and socially enriching encounters. It raises important questions about how AIDG can enhance social interactions among museum visitors while balancing evolving social norms with traditional museum activities. The study emphasizes the ongoing need for exploration and research at the intersection of human sciences and technology to fully comprehend the potential of AIDG within museums. It supports a comprehensive approach that goes beyond technological integration, emphasizing the significance of creating meaningful connections among museum visitors and promoting deeper engagement with cultural artifacts and displays. Furthermore, the present study discusses the complex obstacles that museums encounter in expanding visitor engagement beyond their physical spaces. It underscores the significance of engaging visitors before and after their museum visits to build customer loyalty and promote repeat attendance. The study also raises awareness about the intricate ethical issues and societal effects linked to the widespread use of AI in cultural organizations, advising stakeholders to prioritize ethical development and implementation methods.