Scholarlink

With the development of social networks in marketing and promotion activities in the tourism industry, research on target customers of each type of destination is essential. The research aimed to study how social media affects art space visits under the moderation of gender. Applied theory of planned behavior to analyze gender differences in the influence of social networks on 514 young adults in Vietnam, the findings indicated that personal attitudes influence men’s decisions to visit museums. In addition, factors such as household location, and the frequency of previous visits influence the visiting behavior of men and women differently.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Gender Differences in the Effects of Social Media on Art Space Visits

  • 会议论文

  • 发表日期：

    2025年

查看全文
  • Hoang-An Pham

摘要

With the development of social networks in marketing and promotion activities in the tourism industry, research on target customers of each type of destination is essential. The research aimed to study how social media affects art space visits under the moderation of gender. Applied theory of planned behavior to analyze gender differences in the influence of social networks on 514 young adults in Vietnam, the findings indicated that personal attitudes influence men’s decisions to visit museums. In addition, factors such as household location, and the frequency of previous visits influence the visiting behavior of men and women differently.