The Fintech market is a segment of the finance sector that utilizes technology to provide financial products and services. It is a rapidly growing market, with generative AI being one of the primary technologies driving it. AI is becoming a fundamental part of the Fintech business, transforming the way finance services are delivered. One of the most essential functions of AI in Fintech is automation. Moreover, Generative AI makes use of artificial intelligence techniques, specifically generative models, to solve problems and improve processes in the financial services business. By making use of generative AI, it is feasible to have human-like intelligent interactions additionally it has the capacity to scan vast datasets and find intricate patterns useful in financial applications. Market of such AI technologies is continuously increasing, as they are focused on numerous strategies to increase their market share in different locations. Companies use strategies such as collaboration, partnerships, mergers, and acquisitions. Generative AI in Fintech will assist businesses to minimize their costs by streamlining operations and reducing the possibility of error. It also empowers small finance organizations because it is cost-effective and has fewer risks of errors.