In a multicultural context, Emotional cultural and creative products are more likely to elicit consumer recognition and resonance, This article is based on practical cases-The research focuses on the creative product design of Lingnan lion dance culture in China, Explore the emotional design and multidimensional expression forms of its cultural and creative products, By constructing emotional and multi-dimensional design strategies for cultural and creative products, Seeking more dimensional forms of expression, Construct emotional connections and situational interactions between people and products. Through sensory and experiential interaction, the cultural connotation and interactive fun of cultural and creative products can be enhanced, in order to achieve the goal of enriching the diversity and immersive experience of cultural and creative products.

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Research on Emotional Design and Multidimensional Expression of Cultural and Creative Products in a Multicultural Background

  • Wenrui Ji,
  • Jing Li

摘要

In a multicultural context, Emotional cultural and creative products are more likely to elicit consumer recognition and resonance, This article is based on practical cases-The research focuses on the creative product design of Lingnan lion dance culture in China, Explore the emotional design and multidimensional expression forms of its cultural and creative products, By constructing emotional and multi-dimensional design strategies for cultural and creative products, Seeking more dimensional forms of expression, Construct emotional connections and situational interactions between people and products. Through sensory and experiential interaction, the cultural connotation and interactive fun of cultural and creative products can be enhanced, in order to achieve the goal of enriching the diversity and immersive experience of cultural and creative products.