Within the realm of environmental, social, and governance (ESG) practices, the circular economy is gaining growing significance. It promotes production and consumption systems based on the reuse, recycling, reduction, and recovery of resources to ensure a self-renewing global ecosystem. Nevertheless, the pace of firms adopting circular economy models remains sluggish. This has forced scholars to examine the barriers and benefits of the circular economy. This research, which is in line with this particular body of the academic literature, uses a single case study approach to examine the obstacles and advantages of the circular economy in the food sector. The results emphasize obstacles such as inadequate understanding and implementation of circular models. Obstacles pertaining to rules and regulations, as well as difficulties hiring qualified staff, are also mentioned. Positively, there are different benefits in putting circular economy methods into practice, especially in relation to intangible aspects such as relationships and human capital. The results have significant theoretical and practical implications for firms and policymakers.