Scholarlink

In an era of technological progress, exploring the nexus between technology and religious practices, especially concerning Sharia e-commerce platforms, holds paramount importance. The study aims to investigate how religiosity impacts the awareness and development of Sharia e-commerce in Indonesia. This survey encompassed 714 Muslim respondents from diverse demographics in Indonesia, the biggest Muslim country. The data analysis employed descriptive statistics. The survey found that more than 90% of respondents identified as smartphone users and used digital wallets for online shopping. The survey highlighted a striking discrepancy between recognizing technology’s potential in supporting religious practices and actively engaging with Sharia-compliant e-commerce platforms. Therefore, the religiosity seems to be mattered in cognition and awareness, but it does not matter to customers’ preferences on using Sharia e-commerce platforms. Integrating Sharia products into conventional e-commerce platforms is better compared to developing Sharia e-commerce platforms exclusively. The integration of the current e-commerce players with halal-certified brands, religious institutions, or community organizations can strengthen the visibility and credibility of Sharia values in e-commerce.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Does Religiosity Matter? An Indonesian Experience in Building Awareness and Developing Sharia E-Commerce

  • 会议论文

  • 发表日期：

    2025年

查看全文
  • Sulistyowati,
  • Heru Muara Sidik,
  • Mulyadi,
  • Hadiyati Munawaroh,
  • Rafika Nur Zakiyyah,
  • Suci Wulandari,
  • Komalawati,
  • Rizky Prayogo Ramadhan,
  • Pihri Buhaerah,
  • Irwanda Wisnu Wardhana

摘要

In an era of technological progress, exploring the nexus between technology and religious practices, especially concerning Sharia e-commerce platforms, holds paramount importance. The study aims to investigate how religiosity impacts the awareness and development of Sharia e-commerce in Indonesia. This survey encompassed 714 Muslim respondents from diverse demographics in Indonesia, the biggest Muslim country. The data analysis employed descriptive statistics. The survey found that more than 90% of respondents identified as smartphone users and used digital wallets for online shopping. The survey highlighted a striking discrepancy between recognizing technology’s potential in supporting religious practices and actively engaging with Sharia-compliant e-commerce platforms. Therefore, the religiosity seems to be mattered in cognition and awareness, but it does not matter to customers’ preferences on using Sharia e-commerce platforms. Integrating Sharia products into conventional e-commerce platforms is better compared to developing Sharia e-commerce platforms exclusively. The integration of the current e-commerce players with halal-certified brands, religious institutions, or community organizations can strengthen the visibility and credibility of Sharia values in e-commerce.