Over time, various methodological models have been proposed for Branding and/or Brand Visual Identity, sometimes confusing these concepts. On the other hand, there is still a lack of knowledge about key concepts, with authors entrenched in their areas of Management, Marketing, Communication or Design, without consulting the others. Using a mixed, non-interventionist methodology based on a literature review, some methodological models for Branding and/or Visual Brand Identity are broken down and compared. The findings result in a diagrammatic model defined in an exploratory approach resulting from active research, proposing methodologies and techniques, as well as a Design-driven branding action. The proposed model is characterised by being open (brand-world-market-people) and dynamic (as opposed to linear models), promoting co-design, testing and evaluation through design.