Conducted in Amman, Jordan, this field study sought to examine how social media contributes to the promotion of educational platforms among high school students. The study focused on two variables: the independent variable, which was measured using three dimensions—ease of use, attractiveness, and efficiency of social media platforms; and the dependent variable, which represented the promotion of educational platforms. To analyze the data, a descriptive analytical approach was adopted, utilizing the SPSS statistical analysis software. The study sample consisted of 500 students from public high schools. The findings of the study revealed the relative importance of social media platforms based on the three dimensions mentioned earlier, with ease of use being the most important, followed by efficiency and attractiveness. Based on these findings, the study recommended the need to enhance the credibility of promoting educational platforms on social media by diversifying content and adding value.