Scholarlink

This study examines the linguistic framing effects in marketing media in Jordan that present messages in both Arabic and English. It shows how small changes in language can influence consumers when they are making a decision. The research explores the linguistic structures, writing directions, and gender specificity of the Arabic and English languages and analyzes their impact on marketing strategies. The paper shows how language nuances should be taken into account when crafting successful marketing messages and indicates new areas in need of further research.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Linguistic Framing Effects in English and Arabic-Language Marketing Campaigns in Jordan: How Subtle Changes in Wording Impact Consumer Decision-Making

  • 章节

  • 发表日期：

    2025年

查看全文
  • Mohammed Al-Badawi

摘要

This study examines the linguistic framing effects in marketing media in Jordan that present messages in both Arabic and English. It shows how small changes in language can influence consumers when they are making a decision. The research explores the linguistic structures, writing directions, and gender specificity of the Arabic and English languages and analyzes their impact on marketing strategies. The paper shows how language nuances should be taken into account when crafting successful marketing messages and indicates new areas in need of further research.