This entry explores the evolving landscape of retail service automation driven by artificial intelligence (AI) and the ethical implications associated with its implementation. It introduces the concept of artificial intelligence responsibility in retail service automation (AIRRSA), emphasizing the need for ethical frameworks that govern AI usage in retail settings. As retailers leverage AI to enhance customer experiences and streamline operations, concerns regarding privacy, algorithmic bias, and corporate digital responsibility (CDR) emerge. The entry advocates for transparent data management practices, robust privacy policies, and the establishment of ethical norms to mitigate risks associated with AI technologies. By prioritizing ethical considerations, retailers can foster consumer trust, enhance brand reputation, and create a more equitable retail environment. Ultimately, AIRRSA serves as a guideline for integrating AI responsibly in retail, ensuring that consumer rights and corporate integrity are upheld in an increasingly automated landscape.