The development of electronic commerce (e-commerce) industry and the exponential increase in mobile device adoption have fueled the growth of mobile commerce (m-commerce). In this context, chatbots have emerged as specialized communication tools that integrate messaging platforms. Nevertheless, reports reveal modest adoption rates for m-commerce chatbots among consumers. This chapter challenges the prevailing narrative of lukewarm chatbot adoption by presenting these systems, evaluating their operational benefits and unrealized potential in m-commerce, examining the Technology Acceptance Model (TAM) in this context, and presenting empirical evidence of growing consumer adoption and measurable business value.