Despite the rapid advancement of digital technologies and their potential to promote sustainable development, there remains a significant disconnect in their integration within organizational practices, especially in emerging markets like Jordan. This underscores the need for more localized studies in these areas to elucidate how these tools can be best utilized to address sustainability issues. Consequently, this study is intended to examine the influence of new technologies such as big data analytics, deep learning, cloud computing, and Industry 4.0 on the corporate sustainability of Jordanian SMEs. An online questionnaire collected 137 valid responses from Jordanian SMEs, which were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). This research found that big data, deep learning, cloud computing, and Industry 4.0 each significantly impact organizational sustainability. The study contributes to the theoretical understanding of how emerging technologies can drive sustainability in organizational contexts, particularly within Jordanian SMEs. Moreover, for practitioners, the study underscores the benefits of leveraging these technologies to enhance sustainability practices and stimulate growth.