The bridal gown sector is one of the largest waste contributors in the fashion and textiles industry particularly in the user phase. Best sustainable practices are at the forefront in this twenty-first century and as a result, sustainability and circularity have become very crucial for global industrial growth and development of which the clothing and textiles industry cannot be left out. The study location is Ghana and the context is limited to extending the life span of bridal gowns through a multi-purpose concept of design. Ghana is a third-world country faced with a very low socio-economic problem, many families live in poor conditions and fashion solutions should be more sustainable, versatile and with a longer life cycle. The study is qualitative with 40 respondents comprising 10 fashion designers, 10 industry players, 15 married couples; and 5 yet-to-be couples were selected. Purposive sampling was employed. The semi-structured interview guide was used. The findings of the study reveal a growing trend towards the multi-purpose use of bridal gowns within the bridal gown industries. The Fashion Designers and Industry Players reported receiving bridal gowns for modification from couples, highlighting a practical approach towards repurposing these garments. The insights shared by married couples and unmarried individuals further underscored the inclination towards the adoption and promotion of multi-purpose bridal wear. It was recommended that bridal gown designers and professionals should be sensitive to these rising trends and respond to the changing desires of clients wanting multi-purpose bridal gowns.