This paper presents the role of storytelling and network on designing cultural shows on current reality, involving entities of different nature, such as, the business world, music domain, theater sphere, design field, and the performing and visual arts area. The paper demonstrates the importance of co-design and the participatory process to create sustainability and innovation. Practically, the study is exploratory, generative, and evaluative. The research addresses the development of a video, including the elaboration of three lighting prototypes, a show on a theater stage and a show in an industry in the North of Portugal. With this paper the authors want to demonstrate that the creative process, that include cooperation, articulation and integration is, also, an occasion to rethink design education, creating new models of training that can ensure quality. For society, this research is, also, an opportunity to communicate culture and to create sustainability by linking people from different areas of knowledge and by stimulating innovation in designing cultural shows.