Rhetoric, Aristotle's art of persuasion, holds contemporary relevance in diverse realms such as politics, economics, and daily communication. This paper explores the enduring influence of rhetoric, from its historical roots to its modern applications in marketing, public relations, and digital contexts. Specifically, it investigates an experimental teaching strategy within a course unit of Rhetoric and Argumentation, included in the context of an undergraduate Business Communication curriculum, emphasizing the fusion of classical rhetoric principles with the demands of the digital age. The study involves students crafting Press Releases, juxtaposed with AI-generated content from tools like ChatGPT, WriteSonic or CopyAI. Through a comparative peer and blind analysis, the research assesses factors like structure, reliability, style, and persuasion. Findings reveal distinctions between human and AI-generated content, shedding light on potential applications and challenges in integrating AI tools for teaching writing skills. This exploration contributes insights into the dynamic relationship between traditional and digital rhetoric in contemporary communication education, stressing and remind us that we should adopt a new paradigm in the way we teach and manage language in the digital age. Writing has become more mechanical because of technology. Consequently, authors are investigating and engaging in forms of writing that were formerly believed to be outside the scope of literary practice: