In the era of digital materiality, human aesthetic objects have transitioned from materiality natural to the virtual reality of the digital cloud. The plasticity of the aesthetic brain and aesthetic assessment have also exhibited the emergence of "new aesthetic pleasures" as anticipated by Semir Zeki, the proponent of neuroaesthetics. Meanwhile, neuroaesthetics has shifted from exploring the brain's processing mechanisms to the creativity and multisensory experience. Artificial intelligence and the theory of mind point towards the aesthetic judgment of "purposiveness without purpose" in beauty and creativity. This article compares the processing fluency model and the pleasure-interest of aesthetic model (PIA) within neuroaesthetics. Based on these findings, a third model suitable for the digital materiality era is proposed: the Immersive Aesthetic and Sensory Experience (IASE) model. This model employs neuroaesthetic methods to discuss the enhancement of aesthetic peaks through the brain's default mode network (DMN) and deep immersion states, as well as the impact of the MPFC and PCC, key nodes in two default networks on aesthetic thresholds.

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The Expansion of Neuroaesthetic Models to Accommodate Diverse Multisensory Experiences in the Era of Digital Materiality

  • Zhong Zheng,
  • Yuchan Gao,
  • Runqing Lin,
  • Qi Lu,
  • Guanghui Huang

摘要

In the era of digital materiality, human aesthetic objects have transitioned from materiality natural to the virtual reality of the digital cloud. The plasticity of the aesthetic brain and aesthetic assessment have also exhibited the emergence of "new aesthetic pleasures" as anticipated by Semir Zeki, the proponent of neuroaesthetics. Meanwhile, neuroaesthetics has shifted from exploring the brain's processing mechanisms to the creativity and multisensory experience. Artificial intelligence and the theory of mind point towards the aesthetic judgment of "purposiveness without purpose" in beauty and creativity. This article compares the processing fluency model and the pleasure-interest of aesthetic model (PIA) within neuroaesthetics. Based on these findings, a third model suitable for the digital materiality era is proposed: the Immersive Aesthetic and Sensory Experience (IASE) model. This model employs neuroaesthetic methods to discuss the enhancement of aesthetic peaks through the brain's default mode network (DMN) and deep immersion states, as well as the impact of the MPFC and PCC, key nodes in two default networks on aesthetic thresholds.