In the early years of the French Fifth Republic, Gaullist actors launched massive get-out-the-vote campaigns that claimed to be apolitical, despite their governmental origin and funding. This phenomenon was characteristic of a new governmental ‘information’ policy, which distanced itself from ‘propaganda’ while still aiming to legitimise the new regime and its modernisation project. Accompanying the Gaullist use of elections and referenda for regime legitimation, the get-out-the-vote campaigns involved attempts at depoliticising both voting and non-voting, so that calls for electors to vote would not be suspected of political motives. The campaign organisations CIC and FRACCA employed tropes of voting as a ‘civic’ act while using purported humour and gendered stereotypes to castigate non-voting as ‘laziness’. Yet their attempts to depoliticise both the campaigns and their object ran the risk of depriving voting of its substance and faced growing criticism of the Gaullist use of elections and referenda by protest and anticolonial movements. Ultimately, despite the campaigns’ efforts, this led to a repoliticisation of both voting and non-voting in the Fifth Republic.