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The current study aimed to discover the impact Digital Marketing for Medical Tourism in Jordan on the Customer Loyalty. This research focused on employees from Medical Tourism in Jordan. The primary data for this research was gathered through a self-administered questionnaire. The structural equation path coefficients, providing insights into the relationships among the latent constructs in the research model. The customer Loyalty was demonstrated to be significantly influenced by Retention, followed by Engagement, then Communication, Attraction and finally Learning.

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Impact of Digital Marketing for Medical Tourism on Customer Loyalty

  • 章节

  • 发表日期：

    2025年

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  • Osama Abdelwahab M. Alzeetawi,
  • Tawfeeq Alanazi,
  • Atallah Fahed Alserhan,
  • Mazen Alzyoud,
  • Anber Abraheem Shlash Mohammad,
  • Sulieman Ibraheem Shelash,
  • Ahmad Adnan Al-Tit,
  • Muhammad Turki Alshurideh,
  • Kamel Mohammad Al-hawajreh,
  • Wa’ed Mohammad Khalaf Bani Salameh

摘要

The current study aimed to discover the impact Digital Marketing for Medical Tourism in Jordan on the Customer Loyalty. This research focused on employees from Medical Tourism in Jordan. The primary data for this research was gathered through a self-administered questionnaire. The structural equation path coefficients, providing insights into the relationships among the latent constructs in the research model. The customer Loyalty was demonstrated to be significantly influenced by Retention, followed by Engagement, then Communication, Attraction and finally Learning.