The uniting idea for the promoters of the project of Eastern Partnership both within the countries of the EU and the Eastern Partnership countries was that of democratisation through Europeanisation, while the latter meant spreading of European norms and values of democracy (although excluded credible accession perspective). Nowadays, such an approach is challenged by new hybrid threats, Russian assertiveness in the region, and shifts in public opinion towards the EU. In order to regain the support of civil society and population and to be able to counteract Russian influence in the region and to increase the level of resilience the EU has a home task which is rethinking of the idea of Europeanisation in its initial terms for winning hearts and minds of the ordinary citizens.