The increasing use of smart technology has not translated to greater take-up in all industries. Smart and intelligent packaging technology has been available for many years and its capabilities are continuously developing at rapid pace. Despite growth in the market, there is still limited application of it in the food industry. This paper explores acceptance and resistance to four specific intelligent packaging technologies (QR Codes, augmented reality, sensors and smart indicators) in the food industry, and how they can be transformed into human-centric and accessible formats that support global sustainability.