The transformation of the image generation with the advent of Generative AI (GAI) prompts a reevaluation of creativity in architectural design process. This study investigates the creative capacity of architectural prompts and their corresponding images during the conceptual design phase. The study reveals a consensus among design experts on creative capacity of GAI designs, but a notable divergence with AI ratings of creativity. The findings also reveal that prompt complexity, prompt structure, prompt length, and descriptive power of prompts especially formulated in design-related language critical to architectural creativity.

错误:搜索内容不能为空,请输入英文关键词
错误:关键词超出字数限制,请精简
高级检索

Architectural Creativity Stranded at Mid Journey? Evaluating Creative Potential of Prompts and Images in Generative AI

  • Newton D’souza,
  • Mohammad R. Dastmalchi

摘要

The transformation of the image generation with the advent of Generative AI (GAI) prompts a reevaluation of creativity in architectural design process. This study investigates the creative capacity of architectural prompts and their corresponding images during the conceptual design phase. The study reveals a consensus among design experts on creative capacity of GAI designs, but a notable divergence with AI ratings of creativity. The findings also reveal that prompt complexity, prompt structure, prompt length, and descriptive power of prompts especially formulated in design-related language critical to architectural creativity.