Geographical indications (GIs) can be a tool to strengthen the sustainability of agrifood systems. This because GIs require a link between the product and its origin or territory as well as the need to manage the collective reputation through producer collective action (FAO 2010, 2018, Using geographical indications to improve sustainability—lessons learned from 15 years of FAO work on geographical indications, Rome, 2023). There is an increased opportunity for GI producer awareness and engagement in this approach that can make significant contributions to the Sustainable Development Goals (SDGs). GI collective action can also provide the means for better performance in the economic, social, environment and governance dimensions of origin production systems and their value-chains. This cooperation can ensure the GI long term viability, especially in a context of growing pressure from the market and policy sides. FAO and oriGIn recognize the crucial role of GI producers and their associations to engage in a sustainability roadmap tailored for their GI system or for a given GI sector. The Sustainability Strategy for GI (SSGI) was approved by oriGIn members in 2017 and paved the way for the development of a framework to support GI organizations in such engagement. The objective of this chapter is to present the framework and the practical tools developed by FAO and oriGIn to help GI organizations to develop alliances and coordinate actions in the different stages of building their roadmap in an endogenous manner: the prioritization of sustainability issues, the assessment of baseline performance and the continuous improvement of the sustainability performance in the four dimensions (economic, social, environment, governance).