This chapter looks at the Digital Transformation of a hotel complex. It starts by describing ways in which the hotel complex’s website could be advantageously transformed. Then it outlines how Digital Transformation could benefit the hotel complex’s internal operations. It then shows how the hotel complex’s Sales and Marketing activities would profit from Digital Transformation. Finally, it looks at the importance of Digital Transformation in the hotel complex’s Education and Training activities.

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Digital Transformation of a Hotel Complex

  • John Stark

摘要

This chapter looks at the Digital Transformation of a hotel complex. It starts by describing ways in which the hotel complex’s website could be advantageously transformed. Then it outlines how Digital Transformation could benefit the hotel complex’s internal operations. It then shows how the hotel complex’s Sales and Marketing activities would profit from Digital Transformation. Finally, it looks at the importance of Digital Transformation in the hotel complex’s Education and Training activities.