The contemporary patient typically conducts online research prior to consulting a physician. They are no longer solely reliant on healthcare professionals for information, instead empowered to engage in independent research and collaborate with fellow individuals who possess first-hand experiences with their condition. In this digital age, social networking sites are progressively emerging as a popular resource for patients seeking information and support. This highlights the transformative potential of social networking platforms as channels for apomediation—where patients actively seek and share medical information and support, primarily through online platforms, beyond the confines of traditional healthcare channels. Ultimately, the modern patient plays an active and empowered role in their healthcare journey. Understanding their specific requirements becomes crucial in amplifying the value of tools such as social networking services. These platforms serve as vehicles to enhance apomediation, facilitating the exchange of health-related information and support among patients. The purpose of this study was to understand the requirements of individuals with autoimmune disease in respect of apomediation. By comprehensively examining these requirements, the study aimed to contribute to a better understanding of how the needs of individuals with autoimmune disease can best be served in a disintermediated setting using technology-based interactions.