In eSwatini, traditional authority is essential for handling conflicts, making decisions, allocating land, and providing cultural activities for the people living in their chiefdom. In this study we examine the role of traditional chiefs in the acceptance of electronic banking (e-Banking) products in eSwatini. The aim was to look specifically at the tribal authority's influence. Therefore, Social Influence Theory as our theoretical lens was employed for this study with the purpose of understanding changes brought about in individual’s attitude. A focus group discussion was embarked on to obtain a diverse and comprehensive view of factors that are associated with the adoption of electronic banking products. A qualitative data analysis software ATLAS.ti version 9 was used for qualitative analysis in this study. The study shows that even though there is a positive view around Identification with traditional leadership, Compliance and Internalization contradict the view that traditional leadership influences the adoption of e-Banking products. This leads us to conclude that leadership does not have a strong effect on the adoption of these e-Banking products.