The global energy landscape is undergoing significant transformation, spurred by factors such as the Russian invasion of Ukraine and the imperative for sustainability. Mauritius, a small island nation, faces the challenge of transitioning to renewable energy sources amidst limited conventional energy options. While governmental initiatives aim to promote renewable energy adoption, individual household contributions to this endeavor remain understudied. This research addresses this gap by evaluating Mauritian consumer purchasing behavior regarding green home energy solutions and their utilization of government incentives. The study aims to determine the level of knowledge, beliefs, and understanding of green energy products among Mauritians, along with their buying habits and socio-demographic influences. Additionally, it seeks to identify factors influencing purchasing behavior towards greener energy habits at home and pinpoint the most influential factor promoting green consumerism in this context. Through surveys conducted among Mauritian individuals, the research intends to sensitively promote the importance of transitioning to sustainable lifestyles and green energy consumption. Ultimately, this endeavor aims to contribute to Mauritius’ renewable energy mix, supporting the government’s objectives for sustainable development and a greener future. By fostering a culture of green consumerism, the research endeavors to enhance Mauritius’ standard of living and quality of life while mitigating environmental degradation and energy dependency on polluting sources.

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Towards a Sustainable Future: Understanding Green Consumerism in Mauritius

  • Leenshya Gunnoo,
  • Eric Bindah,
  • Nousrat Banu Emambocus

摘要

The global energy landscape is undergoing significant transformation, spurred by factors such as the Russian invasion of Ukraine and the imperative for sustainability. Mauritius, a small island nation, faces the challenge of transitioning to renewable energy sources amidst limited conventional energy options. While governmental initiatives aim to promote renewable energy adoption, individual household contributions to this endeavor remain understudied. This research addresses this gap by evaluating Mauritian consumer purchasing behavior regarding green home energy solutions and their utilization of government incentives. The study aims to determine the level of knowledge, beliefs, and understanding of green energy products among Mauritians, along with their buying habits and socio-demographic influences. Additionally, it seeks to identify factors influencing purchasing behavior towards greener energy habits at home and pinpoint the most influential factor promoting green consumerism in this context. Through surveys conducted among Mauritian individuals, the research intends to sensitively promote the importance of transitioning to sustainable lifestyles and green energy consumption. Ultimately, this endeavor aims to contribute to Mauritius’ renewable energy mix, supporting the government’s objectives for sustainable development and a greener future. By fostering a culture of green consumerism, the research endeavors to enhance Mauritius’ standard of living and quality of life while mitigating environmental degradation and energy dependency on polluting sources.