The study aims to investigate the attitudes of the Bahraini public towards using artificial intelligence techniques in the digital advertising industry. Employing a descriptive research approach, the study integrates the theory of media dependence and draws upon insights from previous research. The study population comprises Bahraini consumers who actively use the Internet. A random sample of 200 Bahraini consumers was selected through an electronic survey. Findings reveal a general awareness among the Bahraini public regarding artificial intelligence technologies in digital advertising, although knowledge in this domain remains somewhat limited. While participants express willingness to accept digital ads supported by artificial intelligence, concerns pertaining to privacy and convenience persist. Consequently, the study recommends initiatives aimed at augmenting awareness surrounding the benefits and risks associated with artificial intelligence techniques in digital advertising. Additionally, it advocates for the development of digital ads supported by artificial intelligence that address the preferences and apprehensions of the Bahraini public.