This chapter explores the productive dynamics of the financial industry in relation to the growing need for ecological financing. It highlights how the structure of the asset management sector and the practices of its key players often conflict with the achievement of the Sustainable Development Goals (SDGs). The emergence of sustainable finance like socially responsible investment (SRI) funds provides asset managers with a strategic opportunity to expand their market share rather than channeling funds into the most sustainable companies. Furthermore, this chapter demonstrates that the regulatory framework governing financial industries remains largely unsupportive of sustainable development.