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In this chapter, you will learn how to take the first steps of your venture. We argue that problems create opportunities for entrepreneurs, reflect on why nascent entrepreneurs may favor problems over start-up ideas and show why they should be cautious to avoid falling in love with their first idea. Introducing the corridor principle, we advise entrepreneurs to move instead of waiting for a seemingly perfect idea. Therefore, we introduce the principles of effectual logic and encourage entrepreneurs to embrace a proactive mindset. We offer advice for immediate action.

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Navigating the Entrepreneurial Unknown: Benefiting from Unexpected Outcomes

  • 章节

  • 出版模式：

    开放获取

  • 发表日期：

    2025年

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  • Andreas Kuckertz,
  • Thomas Leicht,
  • Maximilian Scheu,
  • Indra da Silva Wagner,
  • Bernd Ebersberger

摘要

In this chapter, you will learn how to take the first steps of your venture. We argue that problems create opportunities for entrepreneurs, reflect on why nascent entrepreneurs may favor problems over start-up ideas and show why they should be cautious to avoid falling in love with their first idea. Introducing the corridor principle, we advise entrepreneurs to move instead of waiting for a seemingly perfect idea. Therefore, we introduce the principles of effectual logic and encourage entrepreneurs to embrace a proactive mindset. We offer advice for immediate action.