Entrepreneurship is a concept that many people need to understand before they engage in it. We argue for an understanding of entrepreneurship that extends the conceptual application of starting a business and outline that it is all about discovering opportunities and solving problems. The chapter guides you in finding the meaning of entrepreneurship for yourself and the world, helping you to understand the core principles that define entrepreneurship. We elaborate on who an entrepreneur is, understand the unique traits and skills that set them apart, and how you might fit into this dynamic scheme. We introduce the opportunity canvas, a tool designed to foster problem-oriented thinking. The opportunity canvas helps in sorting problems according to their intensity for the problem owner and based on the overall scale of the problem. We offer advice for immediate action.

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Demystifying Entrepreneurship: What It Is and What It Is Not

  • Andreas Kuckertz,
  • Thomas Leicht,
  • Maximilian Scheu,
  • Indra da Silva Wagner,
  • Bernd Ebersberger

摘要

Entrepreneurship is a concept that many people need to understand before they engage in it. We argue for an understanding of entrepreneurship that extends the conceptual application of starting a business and outline that it is all about discovering opportunities and solving problems. The chapter guides you in finding the meaning of entrepreneurship for yourself and the world, helping you to understand the core principles that define entrepreneurship. We elaborate on who an entrepreneur is, understand the unique traits and skills that set them apart, and how you might fit into this dynamic scheme. We introduce the opportunity canvas, a tool designed to foster problem-oriented thinking. The opportunity canvas helps in sorting problems according to their intensity for the problem owner and based on the overall scale of the problem. We offer advice for immediate action.