Logo Geometry and Graphics of Chinese Brand: A Knowledge Map Perspective
摘要
Geometry and graphics is the core element of brand logo, which determines the visual presentation and symbolic meaning of brand logo. Current studies in China have achieved rich results on brand logo graphics. However, there is a lack of research reviews on brand logo graphics in existing research results. Therefore, this paper adopts a quantitative method through bibliometric analysis, to analyze research status and future development trends in logo graphics of Chinese brand, which selects the journal articles of CNKI research on ``brand logo graphics" and uses CiteSpace visual bibliometric software for comprehensive analysis. The results show that the research hotspots of Chinese brand logo graphics mainly focus on the application of geometry and graphics in brand logo design, the impact of brand logo graphics on brand visual image, and research on the application of brand logo geometry. Combining macro influencing factors and graph analysis, the research trend in this field will focus on innovative graphic design. Future research should focus on the impact of new culture and technology on brand logo graphic design.