The retail industrial segment is significantly contributing to the growth of business and it generates a good chunk of employment opportunities for the rural and urban poor. In this context of growing business and profitability, the level of competition has also simultaneously increased over the years. Retail companies are consistently working to retain market share and profitability. Ultimately, all big retail players in the markets started incorporating various strategies to improvise and enhance the business with sustainability. Based on this background, this present paper aims to reveal the significant contribution of retail industries to income generation and employment generation. It also aims to establish various marketing strategies for business enhancement and to meet tough competition in the market. This research work is conducted through secondary data from published data sources. The collected literature and the data were analysed and interpretations were made. This study figures out retail companies have adopted various marketing strategies and tried to maintain sales growth, the study revealed that the retail industry has generated a significant level of employment opportunities in India.