This paper proposes that the ability to perform a task or take an action can be maximized by redirecting the “busy” ability of the individual using alternative incentives. The paper hypothesizes that an individual’s full ability to do something can be reached if suitable and favourable incentives are offered to the targeted individual to replace existing incentives that are holding part or all of the individual’s ability. The paper assumes that individuals spread their abilities to fulfil needs, wants, and desires using available incentives. This assumption means that an individual’s capacity to take an action can be maximized by offering suitable alternative incentives that are favourably perceived by the individual. These alternative incentives can release the busy part of the individual’s ability to take an action by replacing the individual’s current incentives that are limiting and/or holding the individual’s ability. This means that a customer’s ability to buy a product, or an employee’s ability to perform a task can be maximized by offering alternative favorable incentives to replace their current ones. The paper assumes that for every action, there has to be an incentive to reach, a motive to fulfil, and an ability to perform the action.